A new colour studio · South Africa

Your colour,
on repeat.

Roots is building a more consistent colour-care experience: clear services, remembered preferences, repeatable results and a relationship that continues beyond a single appointment.
Roots gradient wordmark
The concept

Colour care that remembers you.

Roots brings the service, product, client profile and rebooking journey into one designed system - so each visit builds on the last.
The first Roots studio is being developed as a company-owned pilot. It will prove the customer experience, operating system and unit economics before any selective expansion.
Roots colour portrait from the brand identity
Your colour, on repeat

Not a once-off transformation.
A colour relationship.

The Roots identity is built around repetition, recognition and confidence: a vivid result that can be understood, maintained and recreated.
The studio experience

Simple to enter.
Easy to return.

Packages are designed around real maintenance rhythms rather than a maze of disconnected treatments. Your profile keeps the important details together.
01

Root colour

Consistent maintenance built around your colour history and preferred result.
02

Blow waves

A polished finish, bookable on its own or as part of a considered package.
03

Treatments

Targeted care and product recommendations that support the health of your hair between visits.
Remembered, not restarted

One profile.
Every visit.

01

Your colour profile

Shade history, service notes, product preferences and consented client details in one place.
02

Rebooking

A clear next-visit recommendation and an easier route back into the chair.
03

Rewards

A customer relationship designed to recognise repeat care, packages and relevant product purchases.
Roots customer app concept
Reference service menu

Clear care.
Clear prices.

Roots, treatment and finishing services are shown separately so a client can understand the service they are choosing. Confirm final consultation, hair-length and product requirements when booking.
Service menu

Roots

Under 2 cmR390
2-6 cmR650
Bleach under 2 cm + B3 BondbuilderR960
Service menu

Treat

MaskR110
Anti-yellowR150
B3 BondbuilderR190
Temptress ShineR350
3-phase: colour / moisture / reconstructR350
Service menu

Blow

Add-onR150
Stand-aloneR190
Rough dryFree
The yearly 8's · annual care packages
01

The Roots

R2 490
02

The Bleach + B3 Bondbuilder

R6 140
03

The Blows

R1 220
04

The Roots, Treats & Blows

R4 470
05

The Bleach + B3, Treats & Blows

R7 200
Pricing supplied from the Roots reference menu. Package inclusions, validity, booking conditions and final launch pricing should be confirmed before public sales open.
House products

Care that continues at home.

A focused retail range should reinforce trust, not clutter the visit. Roots products and recommendations will be selected around the service history and real maintenance needs of each client.
The final range, claims, pricing and supplier relationships remain part of the pilot validation process.
Roots house product concept bottle
Roots pilot studio spatial concept
Phase one

Build it.
Prove it.
Then grow.

Roots is currently in foundation and pilot development. The first studio will be used to prove demand, quality, booking behaviour, client retention, retail economics and the operating model before expansion.
Register your interest